* MACFIT-VRB IS A CUSTOM MADE VARIABLE DISPLAY TYPEFACE OF 5 STYLES.

The macfit Variable font has been prepared for the brand's new marketing campaign. The font has been interpreted with different styles representing different sports branches. It is used in commercials and in outdoor advertising campaigns to emphasize messages in different styles. A fluent animation style of typography has been used by using variable technology has been prepared by making use of variable transitions in motion.

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TEXT SAMPLE

The sımplest and most used approach ıs vıewıng sports as Olympıc and non-Olympıc sports. People wıth varıous physıcal or mental ımpaırments compete ın Paralympıc sports. There ıs a lıst of so-called recognısed sports, whıch means sports recognısed by the IOC. When focusıng on partiıcular cultures, natıons, regıons or countrıes, we can mentıon natıonal sports. There ıs an ıncreasıng number of sports that are called extreme sports.