A NEW GROTESQUE INSPIRED BY THE INTERNATIONAL TYPOGRAPHIC STYLE

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New Brutalism is not only an architectural style; it is also a philosophical approach to architectural design, a striving to create simple, honest, and functional buildings that accommodate their purpose, inhabitants, and location.

New Brutalism is not only an architectural style; it is also a philosophical approach to architectural design, a striving to create simple, honest, and functional buildings that accommodate their purpose, inhabitants, and location.

NEW BRUTALISM IS NOT ONLY AN ARCHITECTURAL STYLE; IT IS ALSO A PHILOSOPHICAL APPROACH TO ARCHITECTURAL DESIGN, A STRIVING TO CREATE SIMPLE, HONEST, AND FUNCTIONAL BUILDINGS THAT ACCOMMODATE THEIR PURPOSE, INHABITANTS, AND LOCATION.

The term Nybrutalism (New Brutalism) was coined by the Swedish architect Hans Asplund to describe Villa Göth, a modern brick home in Uppsala, designed in January 1950 by his contemporaries Bengt Edman and Lennart Holm. Showcasing the 'as found' design approach that would later be at the core of Brutalism the house displays visible i-beams over windows, exposed brick inside and out, and  poured concrete 

in several  rooms where the tongue-and-groove pattern of the boards used to build the forms can be seen. The term was picked up in the summer of 1950 by a group of visiting English architects, including Michael Ventris, Oliver Cox, and Graeme Shankland, where it apparently "spread like wildfire, and subsequently adopted by a certain faction of young British architects".

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